Toloka Field Surveys Help Yandex Fuel: a case study

About Yandex.Fuel

The Yandex.Fuel mobile app is a cashless way to pay for gas without using the gas station checkout. If the station has an attendant available to pump fuel, you don't even need to get out of the car.

Use Case

Yandex.Fuel is growing fast, even more in outlying areas than in major cities. The Yandex team has been working hard to promote it by placing ads and launching marketing campaigns. To find out how effective their gas station branding campaign is, Yandex.Fuel turned to Toloka.

The service team sent promo materials to gas stations and wanted to make sure that they were using them correctly, and that the Yandex.Fuel logo was visible to customers. As soon as the coronavirus lockdown ended, Tolokers had new field tasks waiting for them.

The experiment involved about 10 chains and more than 250 gas stations across the country. Performers had to find the right gas station and take photos of branded materials or report that these materials were missing:

• Stickers
• Attendant vests
• Decorative flags

We made the task interface simple and familiar to Tolokers.