"use strict";(self.webpackChunk_toloka_portal_gatsby_renderer=self.webpackChunk_toloka_portal_gatsby_renderer||[]).push([[4403],{4265:function(e,t,i){i.r(t),i.d(t,{frontmatter:function(){return d},default:function(){return u}});var n=i(51512),a=i(86008),r=i(53370),o=i(37848),s=i(46237),l=i(84401),c=i(85893),d={slug:"careers/product-marketing-manager",title:"Product Marketing Manager",text:["USA / Canada / Europe / Israel (remote work)"],readMore:"Learn more",category:"Marketing"};function u(e){var t=e.data;return(0,c.jsx)(o.t,{data:t,currentSlug:d.slug,formLink:"/careers-product-marketing-manager-apply",children:(0,c.jsxs)(a.v,{toc:[{url:"#role",title:"Role"},{url:"#responsibilities",title:"Responsibilities"},{url:"#qualifications",title:"Qualifications"}],title:d.title,text:d.text,form:(0,c.jsx)(r.u,{title:"Ready to apply?",button:{view:"action",text:"Apply now",size:"l",type:"link",url:"/careers-product-marketing-manager-apply"}}),backLink:{text:"Back to careers",iconPosition:"left",href:"/careers"},children:[(0,c.jsx)(s.D,{level:2,styleAs:4,id:"role",children:"Role"}),(0,c.jsx)("p",{children:"We are looking for an experienced and impact-oriented Product Marketing Manager to help grow adoption of Toloka products among tech professionals (ML engineers, data scientists, and developers)."}),(0,c.jsx)("p",{children:"As a Marketing Manager, you will operate from a user-first mindset and directly impact our company's success by working in a cross-functional team on planning and executing our PLG marketing strategy (product-led growth)."}),(0,c.jsx)("p",{children:"You will be an advocate for Toloka's product set and its benefits to tech professionals, driving demand and usage of our offerings. You will be responsible for communicating the features and benefits of our products through compelling storytelling."}),(0,c.jsx)(n.w,{offset:24}),(0,c.jsx)(s.D,{level:2,styleAs:4,id:"responsibilities",children:"Responsibilities"}),(0,c.jsxs)("ul",{children:[(0,c.jsx)("li",{children:"Collaborate with the product development team to plan and execute go-to-market strategies and new product launches and manage the cross-functional implementation of the plan"}),(0,c.jsx)("li",{children:"Develop product positioning and messaging that differentiates the product in the market"}),(0,c.jsx)("li",{children:'Act as the "voice of the customer" and develop a deep understanding of customer needs and desires'}),(0,c.jsx)("li",{children:"Create complete suites of marketing collateral for each Toloka product and solution (e.g. brochures, slide decks, web content, white papers, user guides, web tutorials, product videos, blog posts, release announcements) to articulate the benefits of the product to the world"}),(0,c.jsx)("li",{children:"Be the expert on the competition. Follow and analyze market trends to position the product and identify desirable capabilities to stay competitive"}),(0,c.jsx)("li",{children:"Deliver compelling and engaging customer journeys using a variety of tactics, including digital, email, content marketing, and social media"}),(0,c.jsx)("li",{children:"Create and execute innovative strategies that drive awareness, engagement, and product adoption"})]}),(0,c.jsx)(n.w,{offset:24}),(0,c.jsx)(s.D,{level:2,styleAs:4,id:"qualifications",children:"Qualifications"}),(0,c.jsxs)("ul",{children:[(0,c.jsx)("li",{children:"Experience in implementing PLG marketing for a technical audience of ML engineers, data scientists, and developers"}),(0,c.jsx)("li",{children:"3-5+ years of experience as a marketing professional with a specific focus on SaaS product marketing"}),(0,c.jsx)("li",{children:"Proven success taking new SaaS products to market with a self-service product model"}),(0,c.jsx)("li",{children:"Storytelling skills with a gift for helping end users understand how a solution will make their lives easier"}),(0,c.jsx)("li",{children:"Solid understanding of how to design and deliver compelling and engaging customer journeys using a variety of techniques"})]}),(0,c.jsx)(n.w,{offset:24}),(0,c.jsx)(l.z,{view:"action",type:"link",url:"/careers-product-marketing-manager-apply",id:"apply",children:"Apply now"})]})})}}}]);