Setting up pricing

  1. How do I determine the optimal price?
  2. Setting up dynamic pricing

The price is indicated per task suite in US dollars. For cents, use the dot (“.”) as a separator.

The minimum price is $0.01. The fee is 30% of the price, but not less than $0.005.

In Toloka there are two ways to set the task price:

  • Fixed pricing: Sets the price per task suite. The price will be the same for any performer, regardless of their skills and experience.

  • Dynamic pricing: Allows you to additionally set other prices that depend on the performer's skill. For example, to pay more to those who have a higher skill.

    Create a skill, and then assign it to performers automatically or manually. For more information, see Skills. How do I set up dynamic pricing?

How do I determine the optimal price?

Every performer wants to earn more, so it is difficult to give exact figures. To find out the price to set, answer a few questions:
  • Turn on the stopwatch and measure how long it will take to read the instructions and complete several of your tasks. Calculate how many task suites you would complete in an hour and think what price would be fair.
  • If your task is not urgent, set a minimum price and see how many performers get interested. This way you can determine the optimal price based on the demand for your tasks.
  • Register as a performer (you will need an additional account on Yandex) and estimate the average earnings per hour for different tasks. Try to find tasks similar to yours.
  • See examples of pricing for different types of tasks.
Note. The high task price doesn't guarantee a good quality of the result. Increasing the price allows you to attract more performers, but the quality of the result depends on the quality of the performers themselves. Good performers can be paid more using dynamic pricing.

Setting up dynamic pricing

To set up dynamic pricing:

  1. For dynamic pricing, you need a skill. Learn how to create and assign skills in the Skills section.

    To increase the performer's motivation, make the skill public. The performer will see the full list of prices and their level.

  2. When creating or editing a pool, go to the Price per task suite section.
  3. Specify a fixed price for the task. This price will be used if the skill is not assigned to the performer.
  4. Click + Dynamic pricing.
  5. Choose a skill in the window that opens.
  6. The skill value is a number from 0 to 100. Set the price for each range of skill values.
Note. The price is calculated when the task suite is issued to the performer. If the skill changed or was assigned after the performer submitted a completed assignment, only the next assignment will be at the new price.
Example of dynamic pricing settings


Where can I set the task price?

You can set a price for your task page on the pool editing page. The minimum price is $0.01.

How do I set up a budget for my first task in Toloka?

Here's the general rule of pricing: the more time is needed to complete the task, the higher the price is.

If the task is simple, like if the performer spends a few seconds to assess product relevance, then set the price to $0.01–$0.02 for 10 tasks (products) on the page.

If you register in Toloka as a performer, you can compare offers from other requesters.

Define the page price, multiply it by the overlap (it's usually 3-5 for a classification task) and add 20% VAT. Try topping up your account by $10 first, then continue topping it up based on the performance dynamics.

How do I pay more to users who fill out optional fields?

You can issue rewards after completion and describe the criteria for increased rewards in your task instructions. You can't change the task suite price dynamically based on the completion results.

Where do I find the statistics on the awards I paid?

Track your money debited for rewards in ProfileSpent tab.

Can there be tasks with different prices in the pool?

No. The price per task suite is the same for all tasks in the pool. You can create multiple pools with different prices or change the price depending on the performer skill using Dynamic pricing. You can pay rewards to good performers.

Get closing documents and invoices

Refund money transferred to the Toloka account