What tasks can't be placed in Toloka?

Toloka isn't intended for tasks that could harm performers, other requesters, or the Toloka platform. Your account may get blocked for posting such tasks.

Guidelines for tasks

You can't post tasks that:
  1. Advertise and promote websites, products, or services, involve any type of fraud related to advertising, reviews, clicks, ratings, and so on. In a task, don't ask performers to:

    • Register on certain websites, apps, or social networks and use your referral link. If the performer needs to have an account on a particular social network or website to complete the task, specify this in the task terms or provide them with access (if this is allowed by the terms of use and privacy policy).

    • View ads on external sites. However, you can put your own advertising materials in tasks for performers to evaluate. For example, you can ask performers to compare two versions of a banner ad.

    • Subscribe to newsletters, order products or services, or fill out feedback forms.

    • Post, distribute, or evaluate posts and comments on social media or websites, participate in polls and surveys, or sign petitions. However, you can conduct surveys and research in Toloka.

    • Create and send out any kind of spam, distribute flyers, or make advertising calls.

    • Write and/or edit reviews of products, services, or organizations and/or post them on websites or social networks. But you can ask performers to moderate and evaluate reviews.

  2. Disclose personal data of the performer or a third party. Don't post tasks that:

    • Allow the requester or third parties to access the performer's account in Toloka.

    • Request data that can be used to identify the performer (for example, their phone number, email address, first and last name, place of residence, or bank card details).

    • Make performers take pictures or videos of people on the street, cars, and other vehicles with licence plates. Such tasks are prohibited by the User Agreement. Mention this in the instructions for performers. If you receive such photos or videos in responses, don't use them. However, you can ask performers to take a selfie or a video of themselves.

  3. Could harm the performer, other requesters, or the Toloka platform. Don't post tasks if they:

    • Involve illegal activities or creating illegal materials. Please note that Toloka has performers all over the world. The terms of the task and its materials must not violate the laws of their countries.

    • Are offensive or violate ethical and moral norms.

    • Encourage downloading or installing software, including malware, on performers' devices. If special software is needed to complete your task, contact support.

    • Could cause moral or material harm to performers or mislead them.

    • Harm the Toloka platform, its reputation, business, infrastructure, data, and more.

  4. Serve as recruiting or assigning tasks to people who work for the requester. Don't make performers do work outside the platform and don't post tasks for your employees.

  5. Are intended for money laundering, including scams with payments and rewards and the placement of fake tasks.

    If these types of tasks or a fraudulent requester are discovered, Toloka has the right to suspend their access to the platform and take other measures it deems appropriate for stopping the requester, including blocking their profile, limiting their ability to post tasks, and restricting their use of the Toloka website.

Requirements for task names and descriptions

The name of the task must match its content, description, and instructions.

You can't post tasks with names that:

  • Are written in uppercase.
  • Contain multiple capital letters, emojis, question marks, and exclamation marks.
  • Encourage performers to complete the task by promising easy and fast earnings or contain other calls to action aimed at promoting the task.
  • Contain obscene or profane language.
  • Contain unreadable characters, code elements, and links.
  • Mention illegal actions or prohibited goods and services.
  • Contradict the applicable legislation.

Toloka reserves the right to check the platform's public resources and block tasks that do not meet the aforementioned conditions.

Requirements in effect prior to 7:59 on March 9, 2022 (Moscow time)

You can't post tasks that:

  1. Advertise and promote websites, products, or services, involve any type of fraud related to advertising, reviews, clicks, ratings, and so on. In a task, don't ask performers to:

    • Register on certain websites, apps, or social networks and use your referral link. If the performer needs to have an account on a particular social network or website to complete the task, specify this in the task terms or provide them with access (if this is allowed by the terms of use and privacy policy).

    • View ads on external sites. However, you can put your own advertising materials in tasks for performers to evaluate. For example, you can ask performers to compare two versions of a banner ad.

    • Subscribe to newsletters, order products or services, or fill out feedback forms.

    • Post, distribute, or evaluate posts and comments on social networks or websites, or participate in polls and surveys.

    • Create and send out any kind of spam, distribute flyers, or make advertising calls.

    • Write and/or edit reviews of products, services, or organizations and/or post them on websites or social networks. But you can ask performers to moderate and evaluate reviews.

  2. Disclose personal data of the performer or a third party. Don't post tasks that:

    • Allow the requester or third parties to access the performer's account in Toloka.

    • Request data that can be used to identify the performer (for example, their phone number, email address, first and last name, place of residence, or bank card details).

    • Make performers take pictures or videos of people on the street, cars, and other vehicles with licence plates. Such tasks are prohibited by the User Agreement. Mention this in the instructions for performers. If you receive such photos or videos in responses, don't use them. However, you can ask performers to take a selfie or a video of themselves.

  3. Could harm the performer. Don't post tasks if they:

    • Involve illegal activities or creating illegal materials. Please note that Toloka has performers all over the world. The terms of the task and its materials must not violate the laws of their countries.

    • Are offensive or violate ethical and moral norms.

    • Encourage downloading or installing software, including malware, on performers' devices. If special software is needed to complete your task, contact support.

    • Could cause moral or material harm to performers or mislead them.

    • Cause harm to data or any part of the Toloka platform.

  4. Serve as recruiting or assigning tasks to people who work for the requester. Don't make performers do work outside the platform and don't post tasks for your employees.

Requirements in effect prior to 7:59 on October 14, 2021 (Moscow time)

You can't post tasks that:

  • Advertise and promote sites. In a task, don't ask performers to:

    • Follow links to websites or enter specific search queries.

    • View ads on external sites. However, you can put your own advertising materials in tasks for performers to evaluate. For example, you can ask performers to compare two versions of a banner ad.

    • Post, distribute, or evaluate advertising in social networks, or participate in polls.

    • Write reviews and comments on websites.

  • Encourage downloading or installing software, including malware, on performers' devices.

    If special software is needed to complete your task, contact support.

  • Disclose personal data to third parties.

  • Allow third parties to access the performer's account in Toloka.

  • Involve the creation of illegal materials.

  • Lead to the creation and distribution of any type of spam.

  • Harm performers, are misleading or offensive, or violate ethical and moral norms.

  • Involve any type of fraud related to advertising, reviews, clicks, or ratings.

  • Cause harm to data or any part of the Toloka platform.

  • Serve for recruitment or giving tasks to people who work for the requester.

Requirements in effect prior to 7:59 on February 20, 2021 (Moscow time)

You can't post tasks that:

  • Are oriented toward advertising and promoting websites. In a task, don't ask performers to:

    • Follow links to websites or enter specific search queries.

    • View ads on external sites. However, you can add your own advertising materials to tasks for performers to evaluate. For example, you can ask performers to compare two versions of a banner ad.

    • Post, distribute, or evaluate advertising in social networks, or participate in polls.

    • Write reviews and comments on websites.

  • Encourage downloading or installing software, including malware, on performers' devices.

    If special software is needed to complete your task, contact support.

  • Disclose personal data to third parties.

  • Allow third parties to access the performer's account in Toloka.

  • Involve the creation of illegal materials.

Read more in the Requester agreement.

Requirements in effect prior to 7:59 on January 23, 2019 (Moscow time)
You can publish any tasks that require analyzing or creating content (see Tips for designing tasks). Toloka isn't intended for tasks that could harm performers. Your account might be blocked if tasks:
  • Are oriented toward advertising and promoting websites. In a task, don't ask performers to:

    • Follow links to websites or enter specific search queries.

    • View advertising materials.

    • Post, distribute, or evaluate advertising in social networks, or participate in polls.

    • Write reviews and comments on websites.
  • Encourage downloading or installing software, including malware, on performers' devices.
  • Disclose personal data to third parties.
  • Allow third parties to access the performer's account in Toloka.
  • Involve the creation of illegal materials.