What tasks can't be placed in Toloka?

Toloka isn't intended for tasks that could harm Tolokers, other requesters, or the Toloka platform. Your account may get blocked for posting such tasks.

Guidelines for tasks

You can't post tasks that:
  1. Advertise and promote websites, products, or services, involve any type of fraud related to advertising, reviews, clicks, ratings, and so on. In a task, don't ask Tolokers to:

    • Register on certain websites, apps, or social networks and use your referral link. If the Toloker needs to have an account on a particular social network or website to complete the task, specify this in the task terms or provide them with access (if this is allowed by the terms of use and privacy policy).

    • View ads on external sites. However, you can put your own advertising materials in tasks for Tolokers to evaluate. For example, you can ask Tolokers to compare two versions of a banner ad.

    • Subscribe to newsletters, order products or services, or fill out feedback forms.

    • Post, distribute, or evaluate posts and comments on social media or websites, participate in polls and surveys, or sign petitions. However, you can conduct surveys and research in Toloka.

    • Create and send out any kind of spam, distribute flyers, or make advertising calls.

    • Write and/or edit reviews of products, services, or organizations and/or post them on websites or social networks. But you can ask Tolokers to moderate and evaluate reviews.

  2. Disclose personal data of the Toloker or a third party. Don't post tasks that:

    • Allow the requester or third parties to access the Toloker's account in Toloka.

    • Request data that can be used to identify the Toloker (for example, their phone number, email address, first and last name, place of residence, or bank card details).

    • Make Tolokers take pictures or videos of people on the street, cars, and other vehicles with licence plates. Such tasks are prohibited by the User Agreement. Mention this in the instructions for Tolokers. If you receive such photos or videos in responses, don't use them. However, you can ask Tolokers to take a selfie or a video of themselves.

  3. Could harm the Toloker, other requesters, or the Toloka platform. Don't post tasks if they:

    • Involve illegal activities or creating illegal materials. Please note that Toloka has Tolokers all over the world. The terms of the task and its materials must not violate the laws of their countries.

    • Are offensive or violate ethical and moral norms.

    • Encourage downloading or installing software, including malware, on Tolokers' devices. If special software is needed to complete your task, contact support.

    • Could cause moral or material harm to Tolokers or mislead them.

    • Harm the Toloka platform, its reputation, business, infrastructure, data, and more.

  4. Serve as recruiting or assigning tasks to people who work for the requester. Don't make Tolokers do work outside the platform and don't post tasks for your employees.

  5. Are intended for money laundering, including scams with payments and rewards and the placement of fake tasks.

    If these types of tasks or a fraudulent requester are discovered, Toloka has the right to suspend their access to the platform and take other measures it deems appropriate for stopping the requester, including blocking their profile, limiting their ability to post tasks, and restricting their use of the Toloka website.

Requirements for conducting surveys and research

The guidelines for conducting surveys in Toloka are based on the Ethical Principles for Medical Research Involving Human Subjects:

  1. Before conducting a survey, make sure that all your content has been checked and approved by the Internal Review Board (IRB). Save the number assigned to your IRB-approved survey. You will need it when launching it through the academic survey template.

    If you're using a different template and/or are running your survey on a third-party website, the platform's administration may also request that number for verification purposes.

  2. The instructions for conducting a survey should contain:
    • Its goal and objectives.
    • Requirements for participants.
    • Approximate survey completion time.
    • A privacy notice explaining how the data will be used in general and for scientific/research purposes specifically.
  3. Do not request data that can be used to identify the Toloker (for example, their first and last name, phone number, email address, or registration or residence address).

    You can ask questions regarding the respondents' gender, age, education level, region/city of residence, and income level. To preserve the anonymity of requesters and Tolokers, do not disclose the contact details of the survey's organizers in the task or when corresponding with Tolokers. Make sure you communicate with Tolokers only via private messages in your Toloka account.

  4. The amount that the Toloker earns for completing the survey (including rewards) should not depend on their political or religious beliefs, race, nationality, gender, social standing, or other criteria.

    Set the price based on how long it should take performers to complete the survey.

  5. Do not include questions or content in your survey that could cause moral, material, or any other type of harm to the Toloker or the Toloka platform.

    The terms of the survey and any materials included in it should not violate the laws of the countries where the survey is available.

  6. The survey should not be used to promote political, ideological, religious, or other views. The questions and other materials included in the survey should not impose the author's point of view on the respondents, offend the proponents of other positions, or stir up discord among users and various groups of people.
  7. The survey should not contain advertising of websites, products, or services.
  8. The Toloker should be able to complete the survey and submit a response:
    • If your survey is hosted on a third-party website and uses confirmation codes, make sure that all Tolokers receive the code regardless of their responses. You can change the confirmation code depending on the Toloker's responses to attention check questions.
    • Set sufficient time for survey completion in pool settings.

Requirements for task names and descriptions

The name of the task must match its content, description, and instructions.

You can't post tasks with names that:

  • Are written in uppercase.
  • Contain multiple capital letters, emojis, question marks, and exclamation marks.
  • Encourage Tolokers to complete the task by promising easy and fast earnings or contain other calls to action aimed at promoting the task.
  • Contain obscene or profane language.
  • Contain unreadable characters, code elements, and links.
  • Mention illegal actions or prohibited goods and services.
  • Contradict the applicable legislation.

Toloka reserves the right to check the platform's public resources and block tasks that do not meet the aforementioned conditions.

Requirements in effect prior to 7:59 on March 9, 2022 (Moscow time)

You can't post tasks that:

  1. Advertise and promote websites, products, or services, involve any type of fraud related to advertising, reviews, clicks, ratings, and so on. In a task, don't ask Tolokers to:

    • Register on certain websites, apps, or social networks and use your referral link. If the Toloker needs to have an account on a particular social network or website to complete the task, specify this in the task terms or provide them with access (if this is allowed by the terms of use and privacy policy).

    • View ads on external sites. However, you can put your own advertising materials in tasks for Tolokers to evaluate. For example, you can ask Tolokers to compare two versions of a banner ad.

    • Subscribe to newsletters, order products or services, or fill out feedback forms.

    • Post, distribute, or evaluate posts and comments on social networks or websites, or participate in polls and surveys.

    • Create and send out any kind of spam, distribute flyers, or make advertising calls.

    • Write and/or edit reviews of products, services, or organizations and/or post them on websites or social networks. But you can ask Tolokers to moderate and evaluate reviews.

  2. Disclose personal data of the Toloker or a third party. Don't post tasks that:

    • Allow the requester or third parties to access the Toloker's account in Toloka.

    • Request data that can be used to identify the Toloker (for example, their phone number, email address, first and last name, place of residence, or bank card details).

    • Make Tolokers take pictures or videos of people on the street, cars, and other vehicles with licence plates. Such tasks are prohibited by the User Agreement. Mention this in the instructions for Tolokers. If you receive such photos or videos in responses, don't use them. However, you can ask Tolokers to take a selfie or a video of themselves.

  3. Could harm the Toloker. Don't post tasks if they:

    • Involve illegal activities or creating illegal materials. Please note that Toloka has Tolokers all over the world. The terms of the task and its materials must not violate the laws of their countries.

    • Are offensive or violate ethical and moral norms.

    • Encourage downloading or installing software, including malware, on Tolokers' devices. If special software is needed to complete your task, contact support.

    • Could cause moral or material harm to Tolokers or mislead them.

    • Cause harm to data or any part of the Toloka platform.

  4. Serve as recruiting or assigning tasks to people who work for the requester. Don't make Tolokers do work outside the platform and don't post tasks for your employees.

Requirements in effect prior to 7:59 on October 14, 2021 (Moscow time)

You can't post tasks that:

  • Advertise and promote sites. In a task, don't ask Tolokers to:

    • Follow links to websites or enter specific search queries.

    • View ads on external sites. However, you can put your own advertising materials in tasks for Tolokers to evaluate. For example, you can ask Tolokers to compare two versions of a banner ad.

    • Post, distribute, or evaluate advertising in social networks, or participate in polls.

    • Write reviews and comments on websites.

  • Encourage downloading or installing software, including malware, on Tolokers' devices.

    If special software is needed to complete your task, contact support.

  • Disclose personal data to third parties.

  • Allow third parties to access the Toloker's account in Toloka.

  • Involve the creation of illegal materials.

  • Lead to the creation and distribution of any type of spam.

  • Harm Tolokers, are misleading or offensive, or violate ethical and moral norms.

  • Involve any type of fraud related to advertising, reviews, clicks, or ratings.

  • Cause harm to data or any part of the Toloka platform.

  • Serve for recruitment or giving tasks to people who work for the requester.

Requirements in effect prior to 7:59 on February 20, 2021 (Moscow time)

You can't post tasks that:

  • Are oriented toward advertising and promoting websites. In a task, don't ask Tolokers to:

    • Follow links to websites or enter specific search queries.

    • View ads on external sites. However, you can add your own advertising materials to tasks for Tolokers to evaluate. For example, you can ask Tolokers to compare two versions of a banner ad.

    • Post, distribute, or evaluate advertising in social networks, or participate in polls.

    • Write reviews and comments on websites.

  • Encourage downloading or installing software, including malware, on Tolokers' devices.

    If special software is needed to complete your task, contact support.

  • Disclose personal data to third parties.

  • Allow third parties to access the Toloker's account in Toloka.

  • Involve the creation of illegal materials.

Read more in the Requester agreement.

Requirements in effect prior to 7:59 on January 23, 2019 (Moscow time)
You can publish any tasks that require analyzing or creating content (see Tips for designing tasks). Toloka isn't intended for tasks that could harm Tolokers. Your account might be blocked if tasks:
  • Are oriented toward advertising and promoting websites. In a task, don't ask Tolokers to:

    • Follow links to websites or enter specific search queries.

    • View advertising materials.

    • Post, distribute, or evaluate advertising in social networks, or participate in polls.

    • Write reviews and comments on websites.
  • Encourage downloading or installing software, including malware, on Tolokers' devices.
  • Disclose personal data to third parties.
  • Allow third parties to access the Toloker's account in Toloka.
  • Involve the creation of illegal materials.