Accelerate your
e-commerce AI
Client
International e-commerce platform based in China- Russian website launched in 2019 to become the most popular online retailer in Russia
- 9 million daily visitors and over 100 million items for sale
Challenge
Needed to improve translations of product descriptions in online catalog- Inaccurate translations were negatively affecting business
- Standard quality checks were time-consuming and didn’t produce results
- Inefficient management of translation process with multiple projects
Solution
New approach uses our crowd of Tolokers to validate translations- For a given phrase, each Toloker chooses the best translation from multiple options or suggests their own version
- New variants are added and sent to more Tolokers to check
- A translation is approved when the majority of Tolokers choose it
Bonus: The streamlined process performs well for running multiple projects in parallel
Business impact
Superior process delivers improved efficiency- 17% budget reduction for the translation process
- Optimal translation quality with low potential for mistranslations
- Faster results with less effort to launch the process
“Thanks to Toloka, we’re able to run numerous data projects on a regular basis. What we gain is a dependable approach to data labeling that we utilize in machine learning models, offline metrics, and content creation and monitoring.”
– Andrei Olkhovik, Crowd Solutions Architect, AliExpress
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