Yandex.Market
dynamic pricing
Expanded product coverage
for e-commerce price matching
Accelerate your
e-commerce AI
Accelerate your
e-commerce AI
Client
Online marketplace with a huge assortment- The platform offers 1.3 million products from 7,000 partners
- 6 million daily users
Challenge
Monitor product catalogs and prices of other major retailers- Need to continually update information on competitor products and dynamically adjust pricing strategy
- Automated algorithms for price extraction were under-performing
Solution
Efficient labeling pipeline integrated into existing process- Pipeline designed to integrate Toloka into the company’s existing solution for dynamic pricing
- Tolokers evaluated the quality of automated product matching and identified incorrect matches to improve quality
- Tolokers used on demand to find additional products on competitor websites in priority categories
- Automated pre-labeling to optimize speed and budget
Business impact
2.5% better coverage of key products- Toloka budget was focused on priority categories of products with the greatest business value
- Coverage of these categories expanded by 2.5% compared to using automated solutions and in-house annotators
- Ongoing improvements to labeling accuracy and speed over time
Similar success stories
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- Improved the accuracy of a predictive tool using local shopping patternsImproved the accuracy of a predictive tool using local shopping patterns30%improvement in app accuracy after data collection, reaching 95%
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Accelerate your e-commerce AI
Let's talk about the ideal solution for your data needs.
