Toloka
Brand Identity

Identity

Our brand identity is a framework that leaves room for transformation and continuous development. These guidelines define our basic building blocks of visual communication and how to use them. You can combine these visual style elements in creative ways to serve any marketing purpose — but first read our rules for using the Toloka brand.

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  Logo
  Our logo reflects the essence of our brand: flexible, simple and clear. We have guidelines for every way to use it, both with and without an icon.
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  Palette
  Our brand colors are used differently in our B2B and B2C products, so make sure to choose the right ones. The colors are presented in order of importance, from main colors to accent colors.
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