Toloka Team
Large-scale coupon collection for leading browser feature
About the client
Our client is a browser developer and part of a leading global technology corporation. The browser’s popular Coupons feature helps users find promo codes for thousands of stores to save money while shopping online.
The Coupons project was designed to grow user loyalty and increase market share for the browser. The initial goal was to help consumers save $1+ billion on shopping, encouraging them to use the browser for all their shopping needs in the future.
Client’s challenge
To reach their goal of saving consumers money, the browser developers needed a reliable workforce to extract promo codes from thousands of websites and verify them for accuracy and validity. Websites are checked daily, as new promo codes are added and old ones expire — requiring continual manual effort on a large scale.
While the client had previously employed multiple vendors to source coupons, they were unable to provide coverage for all countries and domains. Lacking the bandwidth to enter new markets with the Coupons feature, the client’s biggest challenge was expanding coupon coverage to countries they had not operated in, including Germany, France, Italy, Poland, Indonesia, Australia, and South Africa.
Toloka’s solution
Toloka has the infrastructure, expertise, and global crowd to drastically scale the Coupons project. The browser team uses Toloka to cover new markets, with Tolokers (data labelers in the Toloka crowd) extracting and verifying the codes from thousands of sites. Toloka fully manages the data pipeline and quality control to continually deliver the promo codes, eliminating the need for the client to allocate internal resources to the process.
The Coupons project has 2 stages:
Coupon collection: Tolokers check websites to collect coupons and take screenshots of the promo codes.
Coupon verification: Tolokers re-check the collected promo codes to make sure they are valid and money-saving.
The Toloka crowd collects and verifies 45,000 promo codes every month from a continually expanding list of markets and domains around the world.
Results achieved
Toloka provides the client with access to previously untapped markets, covering over 22 new regions. New domains and new markets are continually added as part of the plans to expand the Coupons feature.
After the project’s initiation in 2021, the client successfully reached the goal of creating over $1 billion in savings for their customers by 2022. The project continues to grow with Toloka collecting more coupons than ever before, helping the client consistently achieve and surpass their monthly targets for consumer savings.
The success of the Coupons feature is a key driver in gaining an increase in market share for the browser. As more consumers continue to rely on it for saving money, the client has seen growth in the browser’s DAU, one of their most significant metrics.
The impact
Client surpassed KPI targets for saving consumers money
22 new global markets covered by Toloka’s crowd, and growing
Article written by:
Toloka Team
Updated:
Oct 17, 2023
