Toloka welcomes new investors Bezos Expeditions and Mikhail Parakhin in strategic funding round

Toloka welcomes new investors Bezos Expeditions and Mikhail Parakhin in strategic funding round

Toloka welcomes new investors Bezos Expeditions and Mikhail Parakhin in strategic funding round

Eyes and ears for AI: the power of Vision-Language Models

May 13, 2025

May 13, 2025

Essential ML Guide

Essential ML Guide

Vision-Language Models (VLMs) are pushing AI into exciting, previously unreachable territory. Unlike models that focus solely on text or images, VLMs process both at once — and that changes everything. By connecting language with visuals, these models enable AI to understand scenes, describe images, and reason about what it sees in ways that were once out of reach. What may sound like a simple pairing is actually a breakthrough in how machines interpret the world.

This article will explore how VLMs work, what makes them different from other AI models, and the broad range of applications that could transform industries from healthcare to entertainment. We’ll also consider the challenges these models face.

What are visual language models?

Vision-language models (VLMs) are built to understand images and text and how the two relate. They blend the strengths of computer vision and natural language processing. Instead of looking at a photo or reading a sentence, these models process both together to make sense of the whole picture. It is like giving AI eyes and a voice to interpret visual content and connect it to language. 

At the core, a VLM takes an image and some text and tries to find patterns that link them. It might be asked to describe what’s happening in a photo, answer a question about an object, or match a sentence to the right image. To pull such visual question answering off, the model needs to understand what things look like and what they mean in context.

Then there’s visual reasoning — a tougher challenge. It’s not enough to name objects or describe scenes. The model has to figure out why something is happening, or how two things in an image are related. For example, it might need to explain why someone looks surprised in a picture, or what will happen next in a short comic strip. That takes more than matching words to pixels — it requires a kind of basic logic, cause-and-effect thinking, and the ability to read visual clues like posture, expressions, and setting.

Training vision language models usually involves massive datasets where images are paired with text. The model learns to align visual features like shapes, colors, and objects with words and concepts. Over time, it builds an internal map of how language and visuals fit together.

At the core, it’s all pattern-matching. Visuals like shapes or textures get lined up with language. “Yellow,” “banana,” “curved” — the model starts building links and understands that a user probably wants to describe a banana. Developers throw millions of image-text pairs at it; eventually, it gets better at guessing how they fit.

Over time, it starts to recognize objects, meaning, or context. “A cat on a couch” differs from “a cat in a cage.” That difference matters, and good models learn to catch it.

VLM vs. LVM: what’s the difference?

VLMs (Vision-Language Models)

VLMs are models that deal with both images and text. They don’t just look at a picture or read a sentence separately. Instead, they take both and work out how they’re connected. For instance, if you show a VLM a photo of a dog sitting in the park, it can recognize the dog image and the park and understand the sentence, “A dog is resting in a park,” and connect the two. These models are trained to spot patterns between visual data and language. Once they’ve learned those patterns, they can do tasks like visual question answering or even image captioning.

LVMs (Large Vision Models)

LVMs (Large Vision Models) are primarily trained to handle visual tasks. These models focus on understanding visual inputs like images or videos, often using large-scale vision datasets. While they can be integrated with language models in multimodal systems, their core strength lies in processing visual data, not language. They're mostly built to process natural language, but they've also been upgraded to handle visual content. It's a text-based model with some vision tools that allow it to look at images and interpret them without shifting the primary focus off text.

So, imagine a big language model like GPT, but with added vision capabilities. It’s mostly about text, but it can use new visual tools to analyze images or do visual-related tasks like image classification. It’s not about understanding the relationship between the two in the way VLMs do, but more about enhancing a language model’s ability to work with pictures.

So, the key difference between these two is:

  • VLMs employ visual and textual information together, working as a proper multi-modal system;

  • LVMs, on the other hand, stay language-focused, just boosted with some extra visual tools to help out when needed.

VLM vs. LLM: How are they related?

VLMs and LLMs (large language models) might seem like they're in different lanes, but there's a clear connection between them. Both belong to the world of AI, and while they have distinct strengths, they share a lot of the same foundational technology. Let's break it down.

The heart of both VLMs and LLMs is the same idea: they’re designed to understand data and learn patterns from it. The difference is in the kind of data they handle.

LLMs work only with language—text, words, and sentences. They're designed to generate and understand written content. Whether answering a question or writing an essay, these models thrive on patterns and relationships found within massive piles of text, and that's their entire focus. So, when you give it a prompt, the LLM analyzes the words, looks at the patterns, and produces a response.

VLMs, on the other hand, can juggle both text and images. They still process language, but they also analyze images. They learn to recognize visual patterns and then connect those with language. So, while LLMs focus purely on text, VLMs are a natural evolution—they combine text processing with visual understanding. They both rely on deep learning techniques and massive datasets, but VLMs are designed to bridge the gap between how we process images and words.

The relationship is clear: LLMs are the base model for understanding text, and VLMs take that base and add vision so that the model can work with both words and pictures.

How do visual language models work?

The architecture of vision language models isn't fixed; it shifts depending on when and how the model decides to mix visual and textual modalities. Some models fuse both modalities early on, others wait until the middle of the process, and others combine them right at the end. Each approach has trade-offs, depending on what the model is built to do.

At their core, many vision-language models extend language models with visual processing capabilities — essentially teaching them to “see.” However, some VLMs are trained jointly from both modalities or start with a vision-first architecture. The architecture depends on the model’s goals and design choices.

Vision-language models rely on three main parts, each handling its own job, to help a machine make sense of both images and text simultaneously.

  1. Image Encoder

This is the model's "eyes." It takes raw visual input like photos, pictures, or illustrations and extracts the essential features—shapes, colors, textures, object outlines, and deeper patterns. Usually, this part is powered by a Vision Transformer (ViT). Instead of just labeling the image, it translates visual data into dense vectors that capture meaning in a way the rest of the system can use.

  1. Text Encoder

This part handles language, or the "reader" of the model. It breaks down text into tokens and encodes them into embeddings with semantic weight. It's a process of distilling the meaning of a sentence down into numbers. Most often, this role is filled by transformer-based models.

  1. Fusion Mechanism

The fusion layer allows the model to connect what it sees with what it reads. It blends the embeddings from the image and text encoders and enables the model to reason across the two modalities. Without this mechanism, the model wouldn't be able to connect visual information with language.

Key Applications of VLMs

Vision-language models are designed to understand what they see and read. This cross-modal skill makes them useful in a lot of areas. Here's what they can do:

Image captioning

One of the clearest uses of VLMs is generating natural language descriptions for images. The model looks at a photo and puts into words what it sees — “A cat sleeping on a sunny windowsill”, for example. They don’t just name objects; they describe scenes. This helps with accessibility for visually impaired users and improves how content gets indexed online. It also plays a significant role in organizing personal photo libraries, curating social media content, and streamlining content moderation.

Visual question answering (VQA)

Give a VLM an image and a question, like “What is the man holding?”—and it can generate a meaningful answer. These models learn to connect the question with relevant parts of the image. They have to understand the picture, grasp the context of the question, and give a meaningful answer. This blends image recognition, reading comprehension, and reasoning—all in one task. VQA is especially useful in education tools, interactive assistants, and automated customer service systems.

Image-text retrieval

This works both ways: find images based on text input or the most relevant caption for a given image. A user types a description, "a red sofa", for example, and the model finds all the images containing a red sofa. Or they show an image and ask for related captions or texts. That cross-modal retrieval is central to intelligent search engines, digital asset management, and recommendation systems on platforms like Pinterest, YouTube, or e-commerce apps. It links images and text so users can easily jump between the two.

Visual reasoning

The model doesn’t just see what’s in an image; it tries to understand it. For instance, if two people in a picture are shaking hands, a VLM might infer that they’re meeting or making an agreement. It’s about logical connections: understanding cause and effect, spatial relationships, and social context. Visual reasoning becomes essential in areas like robotics, where the model must grasp the environment around it, or surveillance systems, where it must detect abnormal behavior or activity.

VLMs can be used for event detection by analyzing both the visual content of a video and the contextual meaning of what’s happening in it. For instance, in a warehouse setting, VLMs can watch video footage, recognize specific actions, like a malfunctioning robot or an empty shelf, and then reason about their significance. The model doesn’t just identify the objects; it understands the context, recognizing that a malfunction means a system failure, or an empty shelf signals a need for restocking.

Generative AI

One of the most striking uses of VLMs in image generation is turning words into visuals. Users type something like “a neon city floating in the clouds”, and the model creates it from scratch. The model generates new images based on patterns it learned from training data. While it doesn’t copy existing images directly, it synthesizes elements and styles based on statistical associations from large image-text datasets.

Challenges and limitations

Dataset biases and limitations

If developers train a model on flawed data, they will probably get flawed results. VLMs learn from massive collections of image-text pairs, often from the internet. That data reflects human biases: gender roles, cultural stereotypes, and unintentional baggage. A model trained on that kind of input might tag a CEO as male by default, or fail to recognize culturally specific objects. It doesn't mean the model is broken; it absorbed what it saw. But that's a serious issue when fairness and inclusivity matter.

Model interpretability

Even when these models work, developers often don’t know how they work. These models operate as complex, high-dimensional black boxes, mapping inputs to outputs in ways that aren’t easily interpretable. In other words, their decision-making process isn’t transparent. That’s a problem for industries requiring clear reasoning, like healthcare, law, or education. How can we trust a model's choices if we can’t explain them? 

Computational cost

VLMs aren't lightweight. Training them can take thousands of GPU hours, and deploying them at scale requires a lot of storage and other resources. Fine-tuning or scaling these models often requires resources that only a few organizations can afford. Running them in real time, for example, in an app that needs to process images and language instantly, can be slow and expensive without proper optimization.

Benchmarking issues

There’s no perfect way to measure how “good” a VLM is. Some benchmarks test narrow tasks, like image captioning or visual question answering, but real-world use is more complicated. A model might ace a dataset and struggle with nuance or ambiguity outside the lab. Plus, benchmarks age quickly. As models improve, tasks become too easy, and scores inflate, so it’s hard to tell if a new model is smarter or better at memorizing the tasks.

Benchmarking beyond English

Another critical limitation in evaluating vision-language models lies in linguistic and cultural representation — especially in low-resource languages and dialects. Most benchmarks are built around high-resource languages like English, Chinese, or French, which means models may perform well in testing but struggle in real-world use across more diverse populations.

An example of progress in this space is JEEM, a new benchmark introduced by Toloka for evaluating AI performance on low-resource Arabic dialects. Unlike Modern Standard Arabic, dialects such as Egyptian, Levantine, and Maghrebi are widely spoken but lack sufficient labeled data for training and evaluation. JEEM addresses this by offering a carefully curated dataset and evaluation framework to test model capabilities in understanding and generating responses in these dialects.

While JEEM currently focuses on language tasks, its introduction highlights an important point for VLM development: cultural, linguistic, and regional diversity must be part of the benchmarking equation. As vision-language models are applied globally — from healthcare to education — their success will depend not only on technical accuracy but also on their ability to interpret and generate content that reflects local realities and languages.

Conclusion

Vision-language models are opening up new possibilities for how machines can understand and interact with the world around us. They're learning to tie together images and text the way humans do. By combining visuals with text, they can describe images, answer questions, or help sort through large amounts of visual information. They’re not perfect, as they still make mistakes and rely heavily on the data they’re trained on, but they’re getting better.

Their real potential lies in applying these models across different industries. Whether it’s generating custom content, enabling advanced search functions, or providing deeper insights into visual data, by connecting text, images, and even video in meaningful ways, these models will create more intuitive and adaptable systems. The growing sophistication of these models is just the beginning of what could be a truly transformative shift in how we interact with the digital world.

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How does Toloka ensure the quality and accuracy of the data collected?

How does Toloka source and manage its experts and AI tutors?

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What industries and use cases does Toloka focus on?

What is Toloka’s mission?

Where is Toloka located?

What is Toloka’s key area of expertise?

How long has Toloka been in the AI market?

How does Toloka ensure the quality and accuracy of the data collected?

How does Toloka source and manage its experts and AI tutors?

What types of projects or tasks does Toloka typically handle?

What industries and use cases does Toloka focus on?