Field Data Collection

Check prices on your products in specific stores. Research competitor pricing policies.

With accurate data, you can:

• Evaluate the market positions of your offers.
• Adjust pricing.
• Analyze product demand and plan promotions.

Check where your products are placed and the allocated share of shelf space.

With accurate data, you can:

• Monitor the availability and placement of products in real time.
• Analyze how products are distributed among retail outlets.
• Plan future promotions.

Collect objective information about employee performance, the quality of services and demand for products. Check key quality issues like cleanliness in a taxi.

With accurate data, you can:

• Unify the appearance and communication style of your employees like receptionists, sales associates, delivery personnel and drivers.
• Update equipment and restock inventory on time.
• Learn the best practices of competitors and adjust your product line.

Evaluate the potential of retail spaces. Collect fresh statistics on visits to your outlets.

With accurate data, you can:

• Study the ratio of buyers to general foot traffic.
• Learn which places are busier and more advantageous for advertising campaigns.
• Plan promotional events and new store openings.

Monitor the state and placement of advertising media like signs and billboards.

With accurate data, you can:

• Check the work of your advertising agency.
• Learn how successfully your ad is placed in comparison with competitors.
• React quickly to update advertising materials and choose the best location.

Follow the progress of promotions in real time. Check that advertising materials and promoters are on site.

With accurate data, you can:

• Discover why a promo failed.
• Generate offers for different groups of buyers.
• Clarify your marketing plan.

Collect up-to-date information about businesses like address, phone number, and opening hours. Check whether signs are easily visible and building entrances are accessible.

With accurate data, you can:

• Update information on your site or in a database.
• Check how easy it is to find a business at a particular address.
• Make signs more informative and appealing.

Interview buyers at retail locations and find out what customers think. Perform remote quality control checks.

With accurate data, you can:

• Study customer needs and discover how to increase loyalty.
• Adjust your prices.
• Make plans for product promotion.