Client

• Russian website launched in 2019 to become the most popular online retailer in Russia
• 9 million daily visitors and over 100 million items for sale

Challenge

• Inaccurate translations were negatively affecting business
• Standard quality checks were time-consuming and didn’t produce results
• Inefficient management of translation process with multiple projects

Solution

1. For a given phrase, each Toloker chooses the best translation from multiple options or suggests their own version
2. New variants are added and sent to more Tolokers to check
3. A translation is approved when the majority of Tolokers choose it

“Thanks to Toloka, we’re able to run numerous data projects on a regular basis. What we gain is a dependable approach to data labeling that we utilize in machine learning models, offline metrics, and content creation and monitoring.”

– Andrei Olkhovik, Crowd Solutions Architect, AliExpress